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Strategic management essentially means the implementation and formulation of various strategies in order to achieve the goals of the...

Promotion and advertising is crucial for any organisation that seeks to grow its business and opportunities. And in the world we live in...

Advertisement in business is used by organisations and companies to accomplish varied goals and targets. Essentially, advertisement...

Ethos, pathos and logos are strategies that are the heart of communication and can be practised by organisations to appeal to the...

Product Life Cycle (PLC) essentially describes the stages of a service/product, brand, market or even an offering and is associated with...