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Strategic management essentially means the implementation and formulation of various strategies in order to achieve the goals of the...

Ethos, pathos and logos are strategies that are the heart of communication and can be practised by organisations to appeal to the...

All companies and organisations, be it big or small, conduct or follow through with a series of activities that are meant to promote...

Also known as corporate citizenship, Corporate Social Responsibility (CSR) is widely accepted as an obligation when it comes to modern...

Product Life Cycle (PLC) essentially describes the stages of a service/product, brand, market or even an offering and is associated with...