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Creating a compelling business plan is a crucial step for any entrepreneur seeking to secure investment for their startup. Investors are...

Strategic management essentially means the implementation and formulation of various strategies in order to achieve the goals of the...

Orientation programs not only improve the rate at which employees are able to perform their jobs but also help employees satisfy their...

Promotion and advertising is crucial for any organisation that seeks to grow its business and opportunities. And in the world we live in...

Advertisement in business is used by organisations and companies to accomplish varied goals and targets. Essentially, advertisement...

Strategic HR management involves formulating and executing Human Resource policies and practices that would induce the employee...

Strategic management in business is often described as the planning and management that goes into achieving objectives that align with...

Ethos, pathos and logos are strategies that are the heart of communication and can be practised by organisations to appeal to the...

All companies and organisations, be it big or small, conduct or follow through with a series of activities that are meant to promote...

In a world of work from home and other digital means of conveying messages, it is essential for the organisations and the members in them...

With the constant growth in the business industry, it is important for organisations to understand not just the economic expectations...

Also known as corporate citizenship, Corporate Social Responsibility (CSR) is widely accepted as an obligation when it comes to modern...

We often hear the phrase “do your due diligence” but not always do we know what it means. Due diligence (DD) is a process where investors...

Productivity is an indication of efficiency and can be measured at different levels, namely: Personal Productivity: This is often used to...

Businesses- both big and small- are influenced by technology, so keeping up with the most recent and upcoming ones is essential to have...

Communication principles advocate keeping in loop all the stakeholders when making a decision. It means to underline that any...

Warren Buffett, the famous business magnate, investor, and philanthropist, aptly said that the most significant mistakes in anyone's life...

This article is my first article in the entrepreneur's dilemma series. I plan to write on real-life products that couldn't survive the...

Are you wondering how to go about with Feasibility Studies? Let me help you. A feasibility study generally has four components:...

Many surveys have indicated that 95 - 97 per cent of businesses fail. Present companies struggle with launching new products....