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Creating a compelling business plan is a crucial step for any entrepreneur seeking to secure investment for their startup. Investors are...

Previously we discussed the advantages of strategic management (can be viewed here). The disadvantages of strategic management include...

Strategic management essentially means the implementation and formulation of various strategies in order to achieve the goals of the...

Promotion and advertising is crucial for any organisation that seeks to grow its business and opportunities. And in the world we live in...

Advertisement in business is used by organisations and companies to accomplish varied goals and targets. Essentially, advertisement...

Strategic management in business is often described as the planning and management that goes into achieving objectives that align with...

Ethos, pathos and logos are strategies that are the heart of communication and can be practised by organisations to appeal to the...

All companies and organisations, be it big or small, conduct or follow through with a series of activities that are meant to promote...

In a world of work from home and other digital means of conveying messages, it is essential for the organisations and the members in them...

With the constant growth in the business industry, it is important for organisations to understand not just the economic expectations...

When talking about organisations, their working, the business strategies, the importance of planning even to avoid conflicts while also...

Product Life Cycle (PLC) essentially describes the stages of a service/product, brand, market or even an offering and is associated with...

As discussed previously, business planning is a concept that bridges the current status or position of an organisation to the future...

Almost every day, we come across words like HR management, sales/marketing management, project management; but do we know what management...