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Creating a compelling business plan is a crucial step for any entrepreneur seeking to secure investment for their startup. Investors are...

Many corporations have mentioned sustainability as the key to moving forward while reducing environmental footprints and accomplishing...

Orientation programs not only improve the rate at which employees are able to perform their jobs but also help employees satisfy their...

Promotion and advertising is crucial for any organisation that seeks to grow its business and opportunities. And in the world we live in...

Ethos, pathos and logos are strategies that are the heart of communication and can be practised by organisations to appeal to the...

All companies and organisations, be it big or small, conduct or follow through with a series of activities that are meant to promote...

In a world of work from home and other digital means of conveying messages, it is essential for the organisations and the members in them...

With the constant growth in the business industry, it is important for organisations to understand not just the economic expectations...

Also known as corporate citizenship, Corporate Social Responsibility (CSR) is widely accepted as an obligation when it comes to modern...

Product Life Cycle (PLC) essentially describes the stages of a service/product, brand, market or even an offering and is associated with...

Productivity levels directly affect the growth and success of organizations. For higher levels of productivity, proper planning is...

Management as discussed earlier is a widely used term used to define something that directs/narrows down group efforts towards the...

Productivity is an indication of efficiency and can be measured at different levels, namely: Personal Productivity: This is often used to...

Businesses- both big and small- are influenced by technology, so keeping up with the most recent and upcoming ones is essential to have...

Everyone likes to have a fair idea of what they are investing in or subscribing to before getting involved in any venture. In businesses,...

This article is my first article in the entrepreneur's dilemma series. I plan to write on real-life products that couldn't survive the...

Are you wondering how to go about with Feasibility Studies? Let me help you. A feasibility study generally has four components:...

Many surveys have indicated that 95 - 97 per cent of businesses fail. Present companies struggle with launching new products....

The field of evaluating ideas for new product development and new venture creation is moving towards implementing evidence-based...