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Ethos, pathos and logos are strategies that are the heart of communication and can be practised by organisations to appeal to the...

All companies and organisations, be it big or small, conduct or follow through with a series of activities that are meant to promote...

In a world of work from home and other digital means of conveying messages, it is essential for the organisations and the members in them...

With the constant growth in the business industry, it is important for organisations to understand not just the economic expectations...

As discussed previously, business planning is a concept that bridges the current status or position of an organisation to the future...

Productivity levels directly affect the growth and success of organizations. For higher levels of productivity, proper planning is...

Management as discussed earlier is a widely used term used to define something that directs/narrows down group efforts towards the...

Almost every day, we come across words like HR management, sales/marketing management, project management; but do we know what management...

Everyone likes to have a fair idea of what they are investing in or subscribing to before getting involved in any venture. In businesses,...

This article is my first article in the entrepreneur's dilemma series. I plan to write on real-life products that couldn't survive the...

Are you wondering how to go about with Feasibility Studies? Let me help you. A feasibility study generally has four components:...

Many surveys have indicated that 95 - 97 per cent of businesses fail. Present companies struggle with launching new products....

The field of evaluating ideas for new product development and new venture creation is moving towards implementing evidence-based...