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Strategic management essentially means the implementation and formulation of various strategies in order to achieve the goals of the...

All companies and organisations, be it big or small, conduct or follow through with a series of activities that are meant to promote...

Almost every day, we come across words like HR management, sales/marketing management, project management; but do we know what management...

This article is my first article in the entrepreneur's dilemma series. I plan to write on real-life products that couldn't survive the...

Are you wondering how to go about with Feasibility Studies? Let me help you. A feasibility study generally has four components:...

Many surveys have indicated that 95 - 97 per cent of businesses fail. Present companies struggle with launching new products....

The field of evaluating ideas for new product development and new venture creation is moving towards implementing evidence-based...